It is only after 15 years work that the defining principles of the Studio’s design approach have become apparent.
It is our objective to create character through simplicity… but sometimes this simplicity can be very complicated to achieve.
The inherent tension in this philosophy is intentional………..it is all too easy to shock, but much more difficult to please, especially through the pursuit of a solution that is both elegant and possessing of a lasting aesthetic. These are not fashionable concepts, but that is the point.
We care passionately about how our designs make people feel and believe in the ability, and indeed the requirement, of objects to help users do something better, more pleasantly and more intuitively. To this end, designs are rigorously worked and reworked to possess a particular logic of appearance, construction, performance and visual narrative.
At the same time, we believe that the design of an object should necessarily be influenced by the commercial realities that surround it – if a great looking design does not sell, perhaps it is not such a great design.